As part of the current refurbishment project at the Library, the University recently ran
a survey aimed at gathering feedback on services and resources. In conjunction with the University marketing team, we formed a direction for a style and theme that could help to raise awareness for the survey.
We produced a range of eye-catching promotional materials, including posters, beermats, table stand and the mugs being offered as prizes to increase take-up of the survey.
Our experience with brand imagery ensured that all elements were brought together under a consistent, instantly recognisable style, and our production knowledge brought everything together in time for the start of the campaign. Feedback from the University has shown they received an unprecedented increase in survey responses off the back of the campaign.
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