Established in 1990 by employers in the metals industry, Metskill aims to help improve business performance and skills.
Today, they are recognised as the strategic skills and performance body for the UK metals industry, which directly employs some 470,000 employees nationwide with an annual turnover of £38 billion, including exports worth nearly £10 billion.
Metskill helps metals businesses with reducing costs, culture change, management capability, skills gaps and shortages, health and safety compliance and attracting bright new entrants. They have offices in Sheffield and at the National Metalforming Centre in West Bromwich.
Requirements
Metskill needed an agency that could handle the roll-out of a new brand across a wide range of literature over a short period of time. They needed a combination of flexibility and consistency with experience in all kinds of media.
What We Did
Spiral had gained a reputation with other companies in the same group as Metskill, and began work with them after recommendation in 2008. We took over from their existing agency and helped them to launch a new brand across a full range of products. We are currently producing all ongoing literature.
- Corporate folders
- Course sheets
- Course booklets
- Marketing literature
- Advertising
- Pull-up banners
- PowerPoint presentations
The Spiral Difference
Metskill requires quick-turnaround design that retains absolute brand integrity. Spiral’s team of DPMs (Designer/Project Managers) are ideally positioned to achieve this by ensuring the client is involved at all stages of every project.
Results
Metskill successfully launched a whole new range of materials, and are currently marketing these materials and gaining great recognition in their area.