Employing thousands of people in five countries, RBS is the UK's second-largest insurance provider, with 26 million policies in the UK, and a growing customer base in Italy and Germany.
They own some of the best-known brands in the business, among them Direct Line, Green Flag, Churchill and Privilege. They are known for their can-do attitude and their talent for transforming smart ideas into industry-shaping innovations. They employ over 18,000 staff across the UK.
Requirements
RBS was initially looking for a watertight design and production team to develop a wide range of creative materials, efficiently against the tightest deadlines. Soon after this we began providing new concepts, creative and design across the entire organisation. We now supply design, artwork, print and distribution for a great many creative initiatives.
What We Did
Spiral first began working with RBS Insurance in 2005, producing work for their RBS Assistance division. This expanded to include work on a regular basis for the whole of RBS Insurance in 2007. They are still a current client.
- Concept work for projects
- Newsletters
- Training manuals - design, print and daily distribution
- Posters
- Pull-up banners
- Packaging
- Bespoke design and print for one-off projects
- Mascot designs for credit cards (involving local schools)
Promotional items - in 2008/09 we produced a range of 100+ pieces of training literature ranging from 16 to 88 pages. We designed, artworked, printed and distributed to the training centres on a daily basis.
The Spiral Difference
Nothing brings us more satisfaction than developing successful creative campaigns through a close working relationship with the clients. The collaborative approach we took with RBS Insurance has yielded tangible success with an extensive series of award-winning re-engineered training materials.
In particular, alongside the clever creative and eye-catching design, our systematic checking procedures, including professional-level proofreading, deliver essential accuracy and efficiency. Our genuine commitment to ensuring everything leaves our studio error-free has helped us exceed this client's expectations on a regular basis.
Results
We have now worked with most departments in RBS, delivering everything from newsletters to training materials, providing fast response and the highest standards of accuracy in a fast-moving business environment. The training literature we provided to RBS Insurance went on to win industry awards.