SEO, or Search Engine Optimisation, is the art and science of maximising a website’s readability towards search engines to increase the site’s search relevance and search ranking to drive traffic towards the site.
As a responsible modern web design agency we include basic SEO in all our developments as a matter of course. All of our sites, bespoke or CMS, are carefully structured to be “search engine friendly” to ensure the best possible results for Google, Bing, Yahoo and other modern search engines.
Of course, the art of SEO comes in presenting your content and arranging your site to increase website traffic. Working as SEO specialist for Orion Homes, a Yorkshire-based property developer, we re-designed their original website to focus around search accessibility. Using Google Analytics and other SEO tools we determined the usual searches for the site and re-structured in order to increase search results, increase search impressions and increase web traffic.
Orion Homes now pursue a successful pay-per-click advertising campaign utilising Google Adwords and other advertising based off SEO feedback from their site. Our SEO and pay-per-click work with them has increased website hits by 120%, with peak traffic generated by the adwords campaigns being over five times the original traffic! Fortunately for them, they have a flexible web hosting package.